CNTV began in 2007 as the blending of two diverse forces: Marcelo Zolessi’s entrepreneurial spirit and Carrie Ferenac’s expertise in television news. Both recognized video marketing was undergoing explosive growth and they were prepared to be on the forefront. Their audience was right in their backyard; Orlando, Fla., is one of the largest convention hubs in the world.
CNTV quickly took off as Carrie and Marcelo formed relationships in the meetings industry and built a reputation for producing high-quality, engaging broadcast content. One of those relationships was with Bill Peeper, former president of the Orlando/Orange County Convention and Visitors Bureau and co-author of “Managing Destination Marketing Organizations.” Bill joined CNTV as vice president of sales and his expertise to CNTV was pivotal in CNTV’s early successes, along with a reputation for delivering content the same day as the event. The combined effect was a powerhouse of industry savvy and video expertise that’s carried them forward to today.