People are starting to see what many of us in the industry have known all along—Associations are powerful. They don’t just organize events and provide resources; they advocate, educate, and take a stand when it matters most. In today’s polarized climate, associations are proving their value, and their impact.
Right now, we’re seeing bold leadership from associations across industries, stepping up to defend history, democracy, education, public health, and scientific research. Here are just a few that I’ve seen in action in the past few weeks.
The American Bar Association: Standing for the Rule of Law
The American Bar Association (ABA) is using its influence at a critical moment. Amid growing political pressure on the justice system, the ABA has been vocal about the need to protect the rule of law—advocating for judicial independence, due process, and fair elections. When legal institutions are under attack, a unified voice defending democracy is essential.
NACAC: Keeping Institutional Missions on Course
The National Association for College Admission Counseling (NACAC) is taking a stand on DEI in higher education. Despite legislative challenges, NACAC reminds colleges and universities that their institutional mission should remain the North Star—emphasizing that equity in education is non-negotiable. NACAC has been a CNTV client for many years, and we stand with their efforts to promote diversity, equity and inclusion.
ASALH: Defending the Importance of Black History
The Association for the Study of African American Life and History (ASALH) is pushing back against efforts to erase or minimize Black history. Founded by Carter G. Woodson—the “Father of Black History”—ASALH is highlighting the dangers of legislative bans on Diversity, Equity, and Inclusion (DEI) programs and the rewriting of history. This exemplifies why associations exist: to protect and amplify voices that might otherwise be silenced.
APIC: Taking Action on Infection Prevention
The Association for Professionals in Infection Control and Epidemiology (APIC) is urging the U.S. Department of Health and Human Services (HHS) to act now on infection prevention and control. APIC is calling for stronger infection tracking, better workforce support, and improved medical device cleaning standards. Their message is clear: investing in prevention saves lives and reduces costs. CNTV is proud to have worked with APIC for several years to create video content to help tell the association’s story.
Advocating for Our Own Industry
Advocacy isn’t just happening in healthcare, education, and law—it’s happening in our industry too. The Exhibitions & Conferences Alliance (ECA) and ASAE: The Center for Association Leadership are both hosting legislative fly-ins in the coming months. Industry leaders will meet with policymakers on Capitol Hill to push for policies that support face-to-face business events, trade shows, and associations. ECA’s Legislative Action Day focuses on issues like visas for international exhibitors, workforce development, and federal recognition of the exhibitions industry’s economic impact. ASAE’s Legislative Fly-In Day highlights the critical role associations play in workforce development, economic growth, and professional education.
CNTV will be onsite at both of these events creating Capitol Hill Highlights and our team members will be meeting with legislators. This is an incredible way to make a difference, and make sure your voice is heard. If you haven’t registered – You Should.
Why This Matters
Associations have always played a crucial role in advocacy, but now the world is paying attention. When associations speak, they carry the weight of thousands—sometimes millions—of voices. They have the power to educate, influence, and create change.
All of these organizations aren’t just representing their members—they’re shaping public policy and standing up for fundamental rights that impact us all.
At CNTV, we’ve witnessed this firsthand. We collaborate with associations across industries to tell their stories and amplify their missions. They’re not just planning conferences or offering certifications; they’re striving to make a difference. And that’s why their voices matter now more than ever.
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